call-to-action overlay

пераклад на беларускую мову:
накладка з заклікам

як не перакладаць:
таблічка з заклікам

заўвагі:
Google (If a user has an AdWords for video TrueView ad, they can create overlays for video plays across YouTube (whether the video play is triggered by a video ad or not). A user can link this overlay to their website and drive a direct response for no additional cost. The overlay will appear as soon as the video begins to play and can be closed by the user.)

як перакласці caller і rate it